Digital Marketing Specialist – Mr. Lawnmower
Toronto, Ontario•Full-time
CA$60,000 - CA$75,000 annually
CA$60,000 - CA$75,000 annually
About the Job
Here We Grow Again. Hiring Immediately — Digital Marketing Specialist
Who We Are
Who We Are
We began with a single vision shared between 2 friends. Originally, we opened our doors in 2004. As time passed, we have now become a recognized brand built on the principles of excellent workmanship, customer satisfaction, and real care. Simply put, we seek and hire based on character and values first — experience and competence second. We are fully committed to investing in our company vision and values. We want passionate team players who are looking to grow in an environment where people always come first — job second.
Right Stuff
In order to give the customers the most pleasurable experience and have a professional workplace, we need to have the right people. We are dedicated to growth but we can't create clones with specific traits just yet so the following is what we are looking to embody in our staff:
- Respect people: You respect your teammates and are dedicated to putting them first.
- Trust: You honor your commitments and are dedicated to honesty and integrity.
- Be passionate and Determined: Always continue to do your best and continue to be passionate about your craft.
- Be Humble: Humility and humbleness make you able to grow both personally and professionally by learning from others.
Our people are not expected to memorize these traits but are expected to embody these values in their personalities — and not just at work.
"The best employee is the person who can be the same person at home that they are at work."
Why Us
At Mr. Lawnmower® we believe in giving everyone a shot. That's why we have flexible hours to help you navigate the other things in your life — like school, family, or even another job. And there's potential for everyone to grow. All in a culture that's as tight as family.
About the Role
We're looking for a Digital Marketing Specialist to join our team on-site at our Scarborough/Toronto location. This is not a remote position. You will be the driving force behind Mr. Lawnmower®'s digital growth — managing our social media presence, running Google Ads campaigns, optimizing our SEO strategy, and executing digital marketing initiatives that help take our brand to the next level. You'll work closely with our leadership team to build awareness, generate leads, and strengthen our reputation across the Greater Toronto Area and beyond.
What You'll Do:
- Develop, implement, and manage comprehensive digital marketing strategies aligned with Mr. Lawnmower®'s business goals.
- Plan, execute, and optimize Google Ads (PPC/SEM) campaigns to drive qualified leads and maximize return on ad spend (ROAS).
- Manage and grow our presence across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) through engaging content creation, community management, and paid social campaigns.
- Execute on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics (GA4), Google Search Console, and social media analytics dashboards.
- Manage the company's email marketing campaigns, including newsletters, seasonal promotions, and automated sequences.
- Maintain and update the company website with fresh content, service pages, and blog posts to support SEO and brand storytelling.
- Conduct competitor research and stay up to date on digital marketing trends, algorithm changes, and industry best practices.
- Collaborate with internal teams to create marketing assets including graphics, videos, and promotional materials.
- Manage the digital marketing budget and allocate resources efficiently across channels.
What You'll Gain:
- A chance to make a real, measurable impact on a growing, well-established brand with over 20 years in the GTA.
- Hands-on experience across all major digital marketing channels — social media, paid ads, SEO, email, and content marketing.
- A supportive, family-oriented work culture where your contributions are recognized and valued.
- Flexible scheduling to help you balance life outside of work.
- Room to grow your career — as Mr. Lawnmower® expands, so do your opportunities.
- Competitive compensation based on experience.
Who You Are:
- You have 4+ years of hands-on experience in digital marketing, with a strong focus on social media management, Google Ads, and SEO. (Detail Oriented).
- You have a proven track record of delivering measurable results. You can demonstrate achievements such as:
- Managed Google Ads campaigns for local or service-based businesses and achieved a return on ad spend (ROAS) of 2x or higher.
- Maintained a cost per lead (CPL) at or below $90 for home services or similar industries through strategic campaign optimization.
- Achieved Google Ads conversion rates of 7% or higher through landing page optimization and A/B testing.
- Grew organic website traffic by 10–20% year-over-year through SEO strategies including keyword targeting, content optimization, and link building.
- Moved target keywords from page 2+ to page 1 positions on Google Search within a 6–12 month timeframe.
- Maintained social media engagement rates above industry average — 3%+ on Instagram, 1.5%+ on Facebook.
- Drove consistent month-over-month social media audience growth through content strategy and community engagement.
- Built and managed email marketing campaigns with open rates above 20% and click-through rates above 2%.
- You are proficient with Google Analytics (GA4), Google Ads, Meta Ads Manager, and SEO tools such as SEMrush, Ahrefs, or Moz.
- You have experience with CMS platforms (WordPress preferred) and basic graphic design tools (Canva, Adobe Creative Suite).
- You hold a degree or diploma in Marketing, Digital Marketing, Communications, or a related field (or equivalent hands-on experience).
- You are a self-starter who can work independently and take full ownership of digital marketing initiatives.
- You have excellent communication and copywriting skills — you know how to tell a story that resonates.
- You thrive in a fast-paced, hands-on environment and are excited about helping a local brand grow.
How to Apply
Ready to take on the challenge?
Apply exclusively through our application form here:
https://wadood3.typeform.com/to/y46FjAfm
This is the only way to apply. Any other type of submission (email, LinkedIn message, walk-in resume, phone call etc.) will not be accepted or reviewed. We've designed the application to help us understand how you think, what you've accomplished, and how you'd approach growing Mr. Lawnmower® — so bring your A-game.
https://wadood3.typeform.com/to/y46FjAfm
This is the only way to apply. Any other type of submission (email, LinkedIn message, walk-in resume, phone call etc.) will not be accepted or reviewed. We've designed the application to help us understand how you think, what you've accomplished, and how you'd approach growing Mr. Lawnmower® — so bring your A-game.
This is an on-site position at our Toronto/Scarborough location. Remote work is not available for this role.
Location: Scarborough, ON
Mr. Lawnmower® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
About Mr. Lawnmower Landscaping Services Ltd.
Mr Lawnmower Landscaping Services is a reliable and professional landscape company with a commitment to excellence and quality. We have been serving the Greater Toronto Area since 2003. At Mr Lawnmower, we are proud to have a very large client base in Toronto, Ontario. These clients have used our services many times which is a testament to the outstanding service that we provide.